Email marketing vs spam: infographics

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Email marketing vs spam: infographics

How often do you stumble upon a commercial letter while browsing your email? We are sure that in modern realities almost everyone receives such letters at least once a week. You bought something on the Internet – you got a message about upcoming discounts. We bought concert tickets online – we received a notification about other interesting events. An experienced marketing specialist knows this is an effective promotion tool called email marketing.  

Unfortunately, unscrupulous companies and plain fraudsters spoiled the reputation of email-marketers with spam. Very often, incoming letters are presumed to be spam, although they are not. It can be difficult for users to distinguish an advertising message from explicit extortion. As a result, not only consumers themselves are affected, but also companies.  

Scammers’ letters are always a far cry from the thought-out business mailing. Email services developed a special tool to fight the first type of letters, that is, throw the spammer to the spam list. Contrariwise, if you get annoying letters from another online store, you can simply click the unsubscribe button and you will never receive the ad again. Unfortunately, most of the users still take these two different emails for the same thing, so unsubstantiated spam complaints seriously harm the reputation of qualified senders.  

Today, most of the users of the world web create several mailboxes for different needs: work, online stores and advertising as such, social networks, payments etc. This is a nice way to save yourself from annoying ads and potentially dangerous letters. But it’s also useful for everyone to be able to identify fraud and useful email. We created special infographics for you to sort things out. 

email marketing vs spam: infographics